Tag Archives | competition

Competing Effectively

Competing effectively involves understanding your competitive advantage in relation to rivals in the marketplace. In other words: You’re creative – but so are they! In one of my business development workshops for creative entrepreneurs, there were artists, musicians, advertising professionals etc; by coincidence there happened to be three designers in the room. It was interesting […]

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Five Forces of Competition

When I advise clients and ask about competition, their first answers are about immediate competitors in their industry; other companies offering broadly similar products or services in the same market place. This is valid of course, and we need to assess the relative strengths and weaknesses of such competitors using techniques such as Charting the […]

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Think inside the box

I’m often asked what I believe the year ahead holds for creative industries, and this is often followed by a second question – what can be done to remain strong in the tough economic climate we are experiencing? It may sound rather absurd, but my advice is to think inside the box during hard times. […]

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T-Shirts and Suits. The Book

by David Parrish First published November 2005 by Merseyside ACMEReprinted November 2006 with new foreword by Shaun Woodward MP, Minister for Creative Industries.ISBN 9780953825448. Paperback £15.00 (UK) The book provides both inspiration and practical advice for all those involved in running or setting up a creative business. David Parrish draws on his own experience of […]

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