For me, the key message in Simon Sinek’s excellent TED talk about the Golden Circle, is that people buy into your ‘Why’, rather than your ‘What’. As he rightly says, more than once: “People don’t buy what you do, they buy why you do it”. This is consistent with my advice to creative and digital […]
Archive | Development Strategies
This invisible hand controls cultural exports
Arts and Culture, Cultural Economy, Development Strategies, Intellectual Property, International Business, Recent Posts
What’s the connection between the Batman logo and a t-shirt design using clever wordplay in Arabic? These cultural exports are both subject to copyright and can only be reproduced with permission. Hollywood’s creations are recognised worldwide, to the extent that we talk about ‘cultural imperialism’ and the dominant position of western culture in an increasingly […]
Your difference is your strength
Rob Kinsey attended one of my workshops on business development in Derbyshire, England. Rob is an artist who’s also passionate about motocross, having raced motorbikes, and remains involved in the motocross world. He came to my business development workshop to find out how he might diversify his work away from his passion of motocross art […]
Marketing authentically
Books, Business Terminology and Techniques, Creative Entrepreneurship, Development Strategies, Marketing, Strategy
This article on marketing authentically is an extract from the marketing book: “Chase One Rabbit: Strategic Marketing for Business Success. 63 Techniques, Tips and Tales for Creative Entrepreneurs”. Nick was an expert furniture maker. His products were more than furniture – they were works of art. Clearly, his products were not for everybody, but for […]
The Balanced Scorecard
Business Terminology and Techniques, Creative Entrepreneurship, Development Strategies, Finance and Accounts
You can use a Balanced Scorecard to define and measure success in your business. The ‘Balanced Scorecard’ provides a methodology for translating an organisation’s mission statement and overall business strategy into specific, quantifiable goals and to monitor the organisation’s performance in terms of achieving those goals. Too often, easily measured financial data is used too […]
Creative Business Speech in Spain (video)
Creative Economy, Creative Entrepreneurship, Creativity, Current News, Development Strategies, Digital Economy, Intellectual Property, International Business, Marketing, Popular, Speeches and Presentations, Strategy, T-Shirts and Suits, Videos
David gave a creative business speech in Spain at a creative industries conference for fashion designers, organised by the WORTH Partnership Project. His keynote speech “How to be a Successful Creative Entrepreneur” was billed as a Masterclass at the beginning of the WORTH Partnership Project Weekend which was held at Ciudad de las Artes y […]
Strategic Planning Event for Theatre Team
Creative Entrepreneurship, Cultural Economy, Current News, Development Strategies, Organisations, Strategy
David facilitated a strategic planning event for the team at Wired Aerial Theatre, to devise a new strategic vision and innovative strategy for the company. The purpose of the ‘team away day’ was to outline a strategic way forward that combines the company’s artistic excellence with an innovative business model. The interactive event used the […]
Creative Business Masterclass in Valencia, Spain
Creative Economy, Creative Entrepreneurship, Current News, Development Strategies, Speeches and Presentations, Strategy, Training
David Parrish opened an international event for fashion designers with a creative business masterclass. The Masterclass “How to be a Successful Creative Entrepreneur” drew on examples from David’s international experience, his creative business books, and his Business Formula for creative enterprises. Watch the video of David’s masterclass, plus his answers to questions from the audience, […]
Creative Business Development Workshop in Kazakhstan
Arts and Culture, Creative Economy, Creative Entrepreneurship, Creativity, Cultural Economy, Current News, Development Strategies, Strategy, Training
David designed and delivered a creative business development workshop for the Art2B Entrepreneurs in Almaty, Kazakhstan. The entrepreneurs who participated in the creative business development workshop are growing their businesses strategically, with the help of the Art2B project at Impact Hub in Almaty. David was invited to Kazakhstan to help these and other creative entrepreneurs […]
Speech on Creative and Social Entrepreneurship
Creative Economy, Creative Entrepreneurship, Cultural Economy, Current News, Development Strategies, Speeches and Presentations, T-Shirts and Suits
David Parrish gave a speech in Jeonju, South Korea, about job creation for youth through the creative industries and social entrepreneurship. He spoke about worldwide economic changes that mean there are fewer ‘jobs for life’. At the same time there are new opportunities for young people, and others. It has never been easier to set […]