Resources

Welcome to the Resources page for readers of Designing Your Creative Business.

This page provides links to further useful information and ideas that will make the DYCB Toolkit even more useful for you.

Links are organised according to the sections of the Toolkit.

References to page numbers in the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ apply to both the paperback version and the free eBook.

Introduction

Creativity and Business – for more about this see T-Shirts and Suits (p.7)

Success – see T-Shirts and Suits (p.9)

Your Unique Route to Success

See also T-Shirts and Suits (p.97)

See also article ‘Making a Business Plan’

The concept of completing the loop is consistent with the Japanese management practice called ‘Ringi’ – see online article.

Where do you want to go?

“A goal is a dream being acted upon” – David J Schwartz

Clarify your Vision and Mission – learn from Rolls and Royce

Vision, Mission and Values. See T-Shirts and Suits (p.12)

“Devising a business which makes money without your constant involvement, and maybe could even be sold”. See article: ‘Creative Labourer – or Creative Entrepreneur?’

Social and Environmental Objectives” – see ‘Triple Bottom Line’ in T-Shirts and Suits (p.99)

Where are you now?

PRIMEFACT Checklist – see T-Shirts and Suits (p.18)

Intellectual Property – see links below:

Market Information – see links below:

Collaborators – see links below:

What’s going on out there?

ICEDRIPS checklist – see T-Shirts and Suits (p.28)

Competition – see links below:

  • ‘Dealing with Competition’. Chapter 5 in T-Shirts and Suits (p.44)
  • ‘Competitive Advantage’. T-Shirts and Suits (p.45)
  • ‘Competitive Positioning’. T-Shirts and Suits (p.46)
  • ‘Charting the Competition’. T-Shirts and Suits (p.46)
  • ‘Charting your Competitive Strategy’ – online article
  • The Forces of Competition. T-Shirts and Suits (p.47)

Your Unique Business Formula

Barriers to Entry. T-Shirts and Suits (p.47)

New Entrants. T-Shirts and Suits (p47)

Benefits to Customers – see links below:

Commercial Viability. See T-Shirts and Suits. Chapter 10. (p.88)

Organisational Structures. See T-Shirts and Suits. Chapter 8. (p.72)

Virtual Organisations – see T-Shirts and Suits (p.75)

Network Organisations – see T-Shirts and Suits (p.76)

Shamrock Organisations – see T-Shirts and Suits (p.76)

‘Club Sandwich’ Organisations – see T-Shirts and Suits (p.76)

Risks. See Risk Analysis in T-Shirts and Suits (p.100)

Business Strategy

Marketing communications

  • see T-Shirts and Suits (p.39)
  • see also “4 p’s of marketing” – T-Shirts and Suits (p.39)
  • see Viral Marketing – T-Shirts and Suits (p.40)
  • see blog post Guerrilla Marketing

Your Business Strategy

Market Research – see links below:

Marketing communications

  • see T-Shirts and Suits (p.39)
  • see also “4 p’s of marketing” – T-Shirts and Suits (p.39)
  • see Viral Marketing – T-Shirts and Suits (p.40)
  • see blog post “3Ms of Marketing”

Intellectual Property – see links below:

Organisational Structures.

  • See T-Shirts and Suits. Chapter 8. (p.72)
  • Virtual Organisations – see T-Shirts and Suits (p.75)
  • Network Organisations – see T-Shirts and Suits (p.76)
  • Shamrock Organisations – see T-Shirts and Suits (p.76)
  • ‘Club Sandwich’ Organisations – see T-Shirts and Suits (p.76)

People – see T-Shirts and Suits. Leadership and Management (p.80)

Continuing Professional Development (CPD) – see T-Shirts and Suits (p.21, p.86)

Risks. See Risk Analysis in T-Shirts and Suits (p.100)

Financial Forecasts – see Chapter 7 in T-Shirts and Suits (p.62) – “Counting Your Money”

This page is under constant development and more information will be added. Call back soon.