Online Training Courses

David has written and presented two online training courses for creative and cultural entrepreneurs.

Working in partnership with the EU-Eastern Partnership Culture and Creativity Programme, David was centrally involved in creating and producing two free online courses for cultural and creative entrepreneurs. The online courses are on strategic planning and marketing for cultural and creative entrepreneurs.

See David’s Marketing Videos and Strategic Planning Videos used in these online training courses.

Written and presented by David Parrish, the free strategic planning course has been designed especially for entrepreneurs in the cultural industries and creative industries, including cultural institutions, freelance practitioners, cultural enterprises, creative entrepreneurs and cultural businesses.

David Parrish, a specialist in creative and cultural industries, will tell you about striking a balance between creativity and business. By examining real cases and examples, you will learn to analyse the market, the advantages and disadvantages of your organisation, and how to find your own niche.

The strategic planning course consists of 5 lectures that you will be able to complete in 30 minutes. During the course, you will learn about classical and original methods for building a strategy. On completion of a short test at the end of the free online courses, you will receive a certificate.

David designed and presented both free online courses for cultural and creative entrepreneurs.

Also written and presented by David Parrish, the free marketing course has been designed especially for entrepreneurs in the cultural industries and creative industries, including cultural institutions, freelance practitioners, cultural enterprises, creative entrepreneurs and cultural businesses.

By completing David’s intensive course you will learn how to carry out market research, work with clients and build a marketing strategy.

David Parrish, a specialist on cultural and creative industries, has developed original innovative methods for integrating cultural and business practices. Using these free online courses, you will be able to complete the five lectures of this course in 20 minutes. Upon completion of a short test, you will receive a certificate from the EU-Eastern Partnership Culture and Creativity Programme has published three main rules for marketing cultural projects.

David’s Three Rules for Marketing Cultural Projects is part of the free online marketing course.

As well as the online training courses, David also designed and delivered creative business training workshops on Strategic Planning for Cultural and Creative Enterprises in Georgia, Belarus and Azerbaijan for the EU-Eastern Partnership Culture and Creativity Programme.

In addition to the free online courses, there is more about marketing cultural projects in the marketing book  ’Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’.

Online Training Courses

‘Chase One Rabbit’ strategic marketing book, Audiobook and eBook


David’s free online courses build on content published in his book ‘T-Shirts and Suits: A Guide to the Business of Creativity’.

Online Training Courses

T-Shirts and Suits book, Audiobook and eBook.


The Culture & Creativity EU-Eastern Partnership Programme is designed to help the cultural industries and creative enterprises in Ukraine, Armenia, Azerbaijan, Belarus, Georgia and Moldova.

The Programme is managed by a consortium led by the British Council, in partnership with the Soros Foundation-Moldova, the National Centre for Culture of Poland and the Goethe-Institute.