This section illustrates examples of the creative industries connected to other sectors of the economy around the world.
The creative industries are an integral part of the wider economy and interact commercially with other sectors of the economy. These sectors include manufacturing, healthcare, transport, education, telecommunications, government, construction, tourism, financial services, community projects, professional service, etc, etc.
David Parrish works internationally as a specialist creative industries business adviser, trainer, consultant and speaker. The following examples come from David’s clients, contacts and research around the world in the creative industries.
Connected to House Building and the Construction Industry
Creative agency helps building company sell new-style homes
Leading construction company Redrow needed help from the creative sector to reposition their brand to sell a new style of home. ‘Redrow Abode’ homes offer a more trend-driven open plan living environment for a younger market than for the company’s more traditional houses. Redrow chose USP Creative because of their extensive experience of branding and marketing. USP Creative worked with Redrow to help them promote and sell their new style homes to a completely different audience.
Connected to the National Health Service UK
Creative design studio develops an app for dementia sufferers
Working in partnership with health care professionals, a leading creative design and technology company is developing an App to help people live well with dementia.
Award-winning business Citrus Suite is a creative design studio producing apps, software, games and digital artwork, developing software for iPhone, iPad, Android, PC, Mac, Web, HTML5, Facebook and IPTV platforms. Based in the UK, the company works internationally with clients including the UK National Health Service and Penguin Books US.
Connected to Universities and Higher Education
Film company makes promotional video for world-class university
Film, video and digital content experts Mocha produced a promotional film for Liverpool University: ‘Liverpool: an insider’s guide’. Established in 2001, Mocha has a reputation for creativity and excellence. They create content that people connect with – content that allows our clients to communicate messages effectively. Mocha devise and produce TV commercials, online virals and music videos, through to promotional films and event VT.
Connected to Online Learning and Development
Learning marketplace connecting eLearning clients with creative talent
Employers who want to improve the capability of their staff use internal learning and development programmes. E-learning expert David Wood set up his company Jam Pan to bring the talent of the creative industries in gaming, apps, movies, animation and storytelling to the needs of his clients’ learning and development departments. Now clients as diverse as Slazenger, Virgin Media, Macmillan and the University of Cambridge are using a more creative and successful approach to the learning and development of their people.
Connected to Dental Services
Dental practice attract new patients by working with branding agency
Wavertree High Street Dental Practice was set in an old Georgian premises with a strategy firmly set in the past. Business owner Dr Dirir approached branding and digital agency Black & Ginger with a vision to turn his business around and attract more affluent family clients whilst also increasing his private work. Using market research and a creative approach to branding and design, the dental practice was relaunched successfully as Milk Dental.
Connected to Religion and Faith
Liverpool Anglican Cathedral uses professional film maker to promote campaign
Promotional video company TGF Creative produced this video for the Liverpool Anglican Cathedral to help promote their 24 for 2024 campaign. Starting now they are hoping to raise £24 million by their 100th anniversary in 2024. The money raised will pay for much needed repairs and for new and exciting projects the Liverpool Cathedral wish to put in place in Liverpool and the surrounding areas.
Connected to Police Forces
Creative agency helps Police units dealing with organised crime.
TITAN is the name for the North West Regional Organised Crime Unit – a collaboration between the six police forces in Cumbria, Cheshire, Lancashire, Greater Manchester, Merseyside and North Wales to tackle serious organised crime that crosses county borders in the region. The mission of the unit is simple – to tackle organised crime groups causing the greatest levels of harm to communities in the North West.
The unit turned to Glow New Media to create a serious and authoritative website which allows TITAN to demonstrate the vital, tangible work they do in disrupting organised crime across the North West region.
Glow went on to deliver websites for another 7 units throughout the UK.
Connected to Power Supply Technology
Power Supply Company manages its media relations with expertise from PR agency
Riello UPS is one of Europe’s leading manufacturers of uninterruptible power supplies. For over 6 years Active Profile have been delivering targeted national media relations for them. Active Profile have worked with the company to increase brand awareness significantly. Through that work Riello UPS now get over £400,000 coverage value per annum in a selection of targeted media outlets.