An excellent new service to help creative individuals and businesses to protect and commercialise their intellectual property has been launched by Creative Barcode. Update: Creative Barcode ceased operation in July 2019. Copyright exists as soon as the creator expresses an idea in tangible form – as a piece of writing, music, design, software etc. Registration …
Tag: creative barcode
Features and Benefits: the “So What?!” test
If you are talking to a potential customer and they say (or maybe just think) “So What?!”, then the chances are you are talking about features, not benefits. It’s a trap we can all easily fall into. We are enthusiastic about our creative businesses and want to tell people about what we do and how …