Part of my job as a business adviser in the creative sector is to ask questions – sometimes awkward or unexpected questions. So when entrepreneurs ask my advice about how to grow their businesses, my first questions are: “Why do you want to grow?” and: “What do you want to grow?” Why grow? There is …
Tag: growth
Don’t be a ‘Poor Pioneer’: create Barriers to Entry
I often advise creative entrepreneurs who have innovative products or services. Sometimes it’s a completely new idea and they are planning to open up a new market for it. Someone asked me whether I’m ever tempted to ‘steal’ the ideas people tell me about when I’m advising them. My answer was firmly No, for two …