Tag: growth

Blue Ocean Strategy

Creative, digital and cultural enterprises can radically improve their businesses using ‘Blue Ocean Strategy’. Advising a creative business in Spain, I suggested that they adopt a Blue Ocean Strategy. The company was working in a highly competitive marketplace, with many other businesses offering similar services. This meant that very often they were competing on price. …

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Business Growth: Does Size Matter?

Part of my job as a business adviser in the creative sector is to ask questions – sometimes awkward or unexpected questions. So when entrepreneurs ask my advice about how to grow their businesses, my first questions are: “Why do you want to grow?” and: “What do you want to grow?” Why grow? There is …

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Don’t be a ‘Poor Pioneer’: create Barriers to Entry

I often advise creative entrepreneurs who have innovative products or services. Sometimes it’s a completely new idea and they are planning to open up a new market for it. Someone asked me whether I’m ever tempted to ‘steal’ the ideas people tell me about when I’m advising them. My answer was firmly No, for two …

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