David spoke about digital economy business growth at Innovation Centre Kosovo (ICK) to an audience of 80+ entrepreneurs including digital and creative startups. He was the guest speaker at a special event in Prishtina and spoke about ‘Business Growth in the Creative and Digital Industries’. His presentation included topics such as exponential growth, innovative business …
Tag: start-up
Serbia Creative Startup Bootcamp in Novi Sad
The Serbia Creative Startup Bootcamp 2016 in Novi Sad provided expert mentoring for creative and digital businesses from all parts of Serbia. Serbia Startup was combined with the Serbian national finals of the Creative Business Cup. The winner will represent Serbia at the international finals of the Creative Business Cup in Copenhagen in November. David …
How to make business enemies
Here’s a great way to make business enemies, ie how to multiply the number of commercial competitors you’re up against – if you really want to! (OK, maybe the word ‘enemies’ is a bit strong.) Many early stage businesses that haven’t yet found their specialist niche sometimes offer a very wide range of creative services …
Design, Pricing and Profitability
Here’s a fascinating article in Wired magazine about the graphic design of restaurant menus. And here’s another menu analysed in terms of design and pricing. These are essential reading not only for graphic designers but for anyone in the creative industries interested in marketing and pricing. So that’s everyone then. Amongst other things it includes …
Alienate and Embrace Customers
The most successful creative entrepreneurs deliberately alienate those customers who don’t matter in order to more strongly embrace those who really do matter. Not all customers are good customers and marketing is about choosing the right customers; it’s not about trying to please everyone. Of course this means you have to choose which customers not …
Powerful Customers
My aunty is 85 years old and recently she got a new digital TV with a Sky Box. I was showing her how to use the remote control and I said, “Look at this. Imagine you’re watching a TV programme and you want to take a break or make a cup of coffee. All you …
Profitable Collaborations
What are the essential elements of profitable collaborations when creative businesses work together? Some ideas about effective business collaborations in the creative industries are in these articles I’ve written: Creative Collaborations and other essential C-words published by Creative Choices (2009) Creating ‘Interprises’ published on the T-Shirts and Suits blog (2007) I’m interested in your experience …
New Business Models
Customers are more powerful than ever. Because of changes in technology, particularly the interactive internet (Web 2.0), there has been a fundamental and irreversible shift of power in favour of consumers. Creative business that embrace this change will thrive, by using new business models such as crowd-sourcing, viral marketing, crowd-financing, buzz marketing and plogging. The …
Don’t discount prices!
Thanks to Natalie Bolton from Lion Eyes Television for telling me about this amusing video. It’s fun to watch – and it raises some important issues about pricing and customers for creative businesses and cultural enterprises. If customers believe you will discount prices, it’s because they think they can go elsewhere and get the same …
Art is not what you see…
“Art is not what you see, it’s what you make others see” – Edgar Degas, French artist (1834-1917) I agree with this statement, which switches things around nicely, so that instead of thinking only about our own point of view as the creator, we also look at things from the point of view of the …