Tag Archives | business and creativity

Ten years of ‘T-Shirts and Suits’ book

The first edition of the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ was published in the UK in November 2005 by Merseyside ACME in Liverpool. Since then, the book has been reprinted in a revised edition in the UK, published as an eBook in various formats, and published in translations in […]

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Two kinds of Creativity: a-Creativity and i-Creativity

Creativity is a word that means different things to different people. To solve this problem, David proposes we acknowledge two kinds of creativity: “a-Creativity” and “i-Creativity”. He explains this in his keynote speech at TEDx Napoli. The article below is based on David’s keynote speech creativity, “a-Creativity” and  “i-Creativity”, at TEDxNapoli. — Creativity loves a […]

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Crowd-testing

You can use crowd-funding platforms to test the market for a new product, service or project, in parallel with raising finance to fund new creative initiatives. This was one of the many interesting points made by Slava Rubin, Chief Executive Officer of the crowd-funding platform, Indiegogo where we were both speakers at a creative industries […]

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