Tag: Mike Altman

Creative Labourer – or Creative Entrepreneur?

Are you a true entrepreneur – or just a creative labourer? This was the question posed in my article about the E-Myth. Here’s a true story. Robert Altman was paid a cool $70,000 (US dollars) for directing the 1970 hit movie M*A*S*H. They needed a song for the movie so Robert Altman’s 14 year old …

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The Long Tail

The Long Tail refers to the statistical phenomenon that represents the ‘trivial many’ of the Pareto Principle or ’80:20 Rule’ (see the “95:5 Rule“). Businesses operating in the physical world need to concentrate resources on the ‘important few’, ie the top 20% or even the top 5% that provide the bulk of sales or profits …

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