Marketing Warfare – Focusing on Competitors as well as Customers Whilst conventional marketing theory states that businesses should be customer-focused, the concept of Marketing Warfare argues that businesses should be competitor-focused. Since the marketplace is dynamic, the actions and reactions of competitors must be taken into account, as well as the needs of customers, when …
Tag: offensive strategy
Guerrilla Marketing – books
Some recommended reading on Guerrilla Marketing: The Guerilla Marketing Handbookby Jay Conrad Levinson, F.X. Nine, Seth Godin9780395700136