Tag: Creative Industries Development Service

The Message and Medium must be in harmony

The message must be right for the medium – and vice versa. The message and the medium must be in harmony. The “3 Ms of Marketing” are the Market, the Message and the Medium (in that order!). In other words, firstly be clear about the Market you are targeting, secondly decide the precise message for …

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Identify the Important Few from the Trivial Many. The ’95:5 Rule’

Creative Times. January 2007 The Pareto Principle, also known as the “80:20 Rule”, states that 80% of results flow from 20% of causes. In practice it’s more like the “95:5” rule. For example, 95% of business may come from just 5% of customers. Read more about the 95:5 Rule

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Marketing Warfare

Marketing Warfare – Focusing on Competitors as well as Customers Whilst conventional marketing theory states that businesses should be customer-focused, the concept of Marketing Warfare argues that businesses should be competitor-focused. Since the marketplace is dynamic, the actions and reactions of competitors must be taken into account, as well as the needs of customers, when …

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