Advertising genius Paul Arden died on 02 April 2008. Some of his most influential work was done while he was executive creative director at Saatchi & Saatchi for 14 years. Paul was responsible for advertising campaigns for clients such as The Independent (“The Independent. It is – are you?”), Toyota (“The car in front is …
Tag: Saatchi & Saatchi
1,000 True Fans
Instead of dreaming about having millions of fans, nurture one thousand ‘true fans’. That’s the advice for creative individuals from guru Kevin Kelly. He writes: “A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author – in other words, anyone producing works of art – needs to acquire only 1,000 …