Thanks to Mark Beaumont, Creative Director at Dinosaur, for introducing me to this excellent book. Written by Dave Trott, it’s a series of anecdotes and thoughts about the world of advertising, drawn from his extensive experience as a creative in top agencies. Very thought provoking and inspiring. As I was reading it, I thought that …
Tag: Paul Arden
Raise your Prices!
Thanks to Leslie Burns for highlighting an article in the MIT Sloan Management Review about pricing. All of the issues it raises about pricing strategies and pricing mistakes are relevant to the creative industries, whether you are selling products or services, even though the examples are from big manufacturing firms. I think some of the …
Paul Arden RIP
Advertising genius Paul Arden died on 02 April 2008. Some of his most influential work was done while he was executive creative director at Saatchi & Saatchi for 14 years. Paul was responsible for advertising campaigns for clients such as The Independent (“The Independent. It is – are you?”), Toyota (“The car in front is …
1,000 True Fans
Instead of dreaming about having millions of fans, nurture one thousand ‘true fans’. That’s the advice for creative individuals from guru Kevin Kelly. He writes: “A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author – in other words, anyone producing works of art – needs to acquire only 1,000 …