‘Ideas in Action’ business examples

Below are links to some ‘Ideas in Action’ articles which feature business examples from creative enterprises using smart business ideas to become even more successful.

These features are published as case studies of best practice in the creative, digital and cultural industries internationally. They supplement the 11 case ‘Ideas in Action’ case studies in the book (and free eBook) ‘T-Shirts and Suits: A Guide to the Business of Creativity’.

Running two separate companies as a solo entrepreneur:
Caribbean ‘Solopreneur’

Licensing Intellectual Property from a small city in Brazil:
Don’t sell it; rent it (English)
Não venda, alugue (Português)

A Creative Entrepreneur’s New Inspiration:
A Reawakening Overseas

Guerrilla Marketing by a design company in Holland:
Cheeky Guerrillas in Utrecht

A Hong Kong fashion design company knows what they are really selling:
Selling hope, wrapped up in t-shirts

Vietnamese art galleries collaborating to reach a global market:
Co-opetition: Friendly Competition

Brazilian product designers using intellectual property to develop their business:
Innovating for the ‘Base of the Pyramid’

A graphic designer from the UK using social networks to promote her enterprise:
Online Social Networking – for Business

South African photographers using technology to control and distribute images:
Telling Africa’s Story to the World

A fine artist focusing on his competitive advantage and creative passion:
An Artist with a Passion – and a Focus


These articles can be downloaded, copied, distributed and included as downloads on your own website.
For more information about licensing of these copyright works, see the Copyright and IP Information page or contact David Parrish.


Tran_thi_anh_vu

Vietnamese art galleries collaborating to reach a global market:
Co-opetition: Friendly Competition


rob-kinsey

A fine artist focusing on his competitive advantage and creative passion:
An Artist with a Passion – and a Focus


african-pictures

South African photographers using technology to control and distribute images:
Telling Africa’s Story to the World


pv-inova

Brazilian product designers using intellectual property to develop their business:
Innovating for the ‘Base of the Pyramid’


autobahn

Guerrilla Marketing by a design company in Holland:
Cheeky Guerrillas in Utrecht


hope-tee

A Hong Kong fashion design company knows what they are really selling:
Selling hope, wrapped up in t-shirts