Chase one rabbit (Chinese proverb)

Here’s some ancient wisdom from a Chinese proverb:

“If you chase two rabbits, both will escape.”

A useful thought for all creative entrepreneurs.

It can be applied to:

  • deciding which creative speciality to choose, from all the creative things you can do.
  • deciding which particular market segment to focus on, rather than trying to appeal to many types of customer.

This is discussed in more detail in my article: Create your own Business Formula.

Update: ‘Chase One Rabbit: Strategic Marketing for Business Success’ is the title of my second book/ebook.

See also: Ten Things Google Has Found To Be True

PS: Another animal to take inspiration from is the Hedgehog.