Here’s some ancient wisdom from a Chinese proverb:
“If you chase two rabbits, both will escape.”
A useful thought for all creative entrepreneurs.
It can be applied to:
- deciding which creative speciality to choose, from all the creative things you can do.
- deciding which particular market segment to focus on, rather than trying to appeal to many types of customer.
This is discussed in more detail in my article: Create your own Business Formula.
Update: ‘Chase One Rabbit: Strategic Marketing for Business Success’ is the title of my second book/ebook.
See also: Ten Things Google Has Found To Be True
PS: Another animal to take inspiration from is the Hedgehog.