Whilst working with creative and digital businesses in New Zealand, I had the pleasure of meeting digital media guru Helen Baxter of Mohawk Media in Wellington’s creative quarter. Helen has written about crowd-funding for Generator on The Big Idea, the home of New Zealand’s creative community. Written from a NZ angle, the articles provide additional …
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Social Media – keep it personal!
Keep it personal when using social media. That was one of the key messages from DK of MediaSnackers, who gave a very impressive talk in Aberdeen where we were both keynote speakers at the launch of the Cultivating Creativity project to develop creative businesses in Scotland. I learnt a lot (and yes, still have a …
3,14 or 50 Kinds of ‘Free’
Thanks to Hannah Rudman for sending me a link to an article on Chris Anderson’s ‘Long Tail’ website about ’14 Free Business Models’, which is based on a paper entitled ‘Copying and Copyright’ by Google’s economist, Hal Varian. The 14 business models which involve giving things away free include: ‘Sell Physical Complements’, ‘Advertise Yourself’, ‘Sell …
Chase one rabbit (Chinese proverb)
Here’s some ancient wisdom from a Chinese proverb: “If you chase two rabbits, both will escape.” A useful thought for all creative entrepreneurs. It can be applied to: deciding which creative speciality to choose, from all the creative things you can do. deciding which particular market segment to focus on, rather than trying to appeal …