Here’s some ancient wisdom from a Chinese proverb: “If you chase two rabbits, both will escape.” A useful thought for all creative entrepreneurs. It can be applied to: deciding which creative speciality to choose, from all the creative things you can do. deciding which particular market segment to focus on, rather than trying to appeal …
Tag: market focus
Rolls and Royce: a shared vision
Successful creative businesses need a combination of creativity and business strategy – what I call ‘T-Shirts’ and ‘Suits’. Sometimes, one individual has both of these elements in good measure, but more often than not, the harmony of creativity and business is formed by two people, or a larger team. Frederick Henry Royce met Charles Stewart …