Tag: Hal Varian

3,14 or 50 Kinds of ‘Free’

Thanks to Hannah Rudman for sending me a link to an article on Chris Anderson’s ‘Long Tail’ website about ’14 Free Business Models’, which is based on a paper entitled ‘Copying and Copyright’ by Google’s economist, Hal Varian. The 14 business models which involve giving things away free include: ‘Sell Physical Complements’, ‘Advertise Yourself’, ‘Sell …

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Chase one rabbit (Chinese proverb)

Here’s some ancient wisdom from a Chinese proverb: “If you chase two rabbits, both will escape.” A useful thought for all creative entrepreneurs. It can be applied to: deciding which creative speciality to choose, from all the creative things you can do. deciding which particular market segment to focus on, rather than trying to appeal …

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