Links to further information, inspiration and resources to help you to get even more from this toolkit course.
Success
– Five Steps to Business Success as a Creative Entrepreneur (more…)
– How to be a Successful Creative Entrepreneur masterclass (video) (more…)
Creativity and Business / ‘T-Shirts and Suits’
– Book: ‘T-Shirts and Suits: A Guide to the Business of Creativity” (more…)
– T-Shirts and Suits – the concept, brand, networks and the business (more…)
Two kinds of Creativity: “a-Creativity” and “i-Creativity”.
– TEDx Napoli talk (video and article) (more…)
Your Unique Business Formula – the building blocks of your successful creative enterprise
– Create Your Own Business Formula. Article to download in English and other languages (more...)
Designing Your Creative Business™ : a method to devise a ‘blueprint’ for your business that delivers the success you want
– The DYCB™ process, toolkit, workshops and further information (more…)
Marketing. It’s about choosing the right markets that fit your work and your Business Formula (it’s not just a bunch of promotional activities)
Book: ‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’ (more…)
Competitive Advantage. An article, diagram and book extract about competitive advantage (more).
Business Growth, Scalability, the ‘Exit’ and the ‘Creative Lifestyle Business’
– How to Design a Creative Lifestyle Business (more…)
A ‘Creative, Cultural and Digital Industries Guide’ has been published and is available free of charge online (more…)
Free resources to help creative enterprises become even more successful. Creative Business eBook; Online Courses; Videos; Webinars; Case Studies; Articles; a Guide (more).
Bonus Videos
– A video of David Parrish talking in Denmark about T-Shirts and Suits, featuring entrepreneurs who combine creativity with smart business thinking.
– The video of my TEDx talk in Napoli about a-Creativity and i-Creativity is online here.
– Videos of David speaking at the ANATO conference in Colombia about creativity, creative business models, and examples from a range of other industries online here.
– David’s masterclass presentation in Valencia, Spain, in which he talks about business models in the sharing economy and how to make money while you sleep. See Section 8.
COVID-19
– A selection of Creative Business Responses to the COVID-19 Crisis (more…)