Tag Archives | business plans

Devise a REAL Business Strategy

Most so-called “business strategies” are in reality just audacious goals and ambitious growth targets, bundled with a ‘vision of the future’, then packaged as a ‘business strategy’. Sadly, this is true for many design, media and technology companies. A REAL business strategy is different. A real business strategy is a clever solution to a particular […]

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Your Creative Business Plan

Let’s make a distinction between planning for a successful creative business and ‘writing a business plan’. The two are not necessarily the same. In my own experience, many people write business plans purely because they are a requirement of investors or funders. These business plans tend to be written without conviction and are then quickly […]

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Leading Creative People

“We say it’s like herding cats!” was a comment about leading and managing creative people when I was a guest speaker at the Munich meeting of MAGNET – the Marketing and Advertising Global Network. My presentation to the owners of advertising agencies from around the world was on the subject of Leadership. One aspect they […]

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