Tag: Gareth Jones

Leading Creative People

“We say it’s like herding cats!” was a comment about leading and managing creative people when I was a guest speaker at the Munich meeting of MAGNET – the Marketing and Advertising Global Network. My presentation to the owners of advertising agencies from around the world was on the subject of Leadership. One aspect they …

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Let’s license works like George Lucas

We can devise business models in the creative industries by learning how to license works of creativity profitably, following the example of George Lucas – and a self-employed commercial illustrator in a small city in Brazil. In this way a business can be devised to transform the owner from a creative labourer to a true …

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