A creative passion is often the driving force for creative entrepreneurs. My advice is always to recognise this, in order to understand our own motivations in business. In other words, what ‘makes us tick’. I was asked recently by Putte Svensson from Rockparty in Hultsfred, Sweden, what would be my advice if someone said they …
Tag: MM&D
Madonna – creative businesswoman
Madonna has recently terminated her contract with Warner Music after 25 years and signed a new contract with tour company Live Nation. Now that digital music is so cheap, not to mention illegal downloads, Madonna recognises that her main income in future will be from performances and related products, not music sales. So she has …