Tag: business models

New economics of creativity

My keynote speech to film and TV producers in Finland (video below) referred to the changing business environment for creative enterprises. Consumers are now also creators and marketers; technology is advancing and becoming cheaper at the same time; global communication and distribution are easieir than ever before. These new realities bring both threats and opportunities. …

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Powerful Customers

My aunty is 85 years old and recently she got a new digital TV with a Sky Box. I was showing her how to use the remote control and I said, “Look at this. Imagine you’re watching a TV programme and you want to take a break or make a cup of coffee. All you …

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Madonna – creative businesswoman

Madonna has recently terminated her contract with Warner Music after 25 years and signed a new contract with tour company Live Nation. Now that digital music is so cheap, not to mention illegal downloads, Madonna recognises that her main income in future will be from performances and related products, not music sales. So she has …

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