The best advertising agencies know that the ‘creative’ elements of advertising are just the tip of the iceberg – or the ‘icing on the cake’. Less visible, but equally important, is the market research and clear understanding of customers’ want and needs. Advertising legend David Ogilvy emphasised the importance of researching how customers think in …
Tag: psychological research
Good Enough…
Thanks to Phil Birchenall for sending me this article about the Flip Video camcorder. It’s about a simple and inexpensive camcorder that’s “good enough” rather than being “the best”. It has just the right range of features to be usable and useful, at a reasonable price. It’s opened up a new market of ‘ordinary’ users, …