Tag: customers’ perspectives

Good Enough…

Thanks to Phil Birchenall for sending me this article about the Flip Video camcorder. It’s about a simple and inexpensive camcorder that’s “good enough” rather than being “the best”. It has just the right range of features to be usable and useful, at a reasonable price. It’s opened up a new market of ‘ordinary’ users, …

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Cate Blanchett ‘Sparkles’

Congratulations to one of my client creative businesses, Sparkle Media on their successful projects in Australia ! The visual effects and animation company has recently worked in Australia with Oscar-winning actress Cate Blanchett and Joseph Fiennes, producing video footage for the multimedia theatrical performance Minutes of a Separation. Sparkle Media also worked for Reebok whilst …

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