Tag: vision

Devise a REAL Business Strategy

Most so-called “business strategies” are in reality just audacious goals and ambitious growth targets, bundled with a ‘vision of the future’, then packaged as a ‘business strategy’. Sadly, this is true for many design, media and technology companies. A REAL business strategy is different. A real business strategy is a clever solution to a particular …

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… and what we didn’t do

The most focused creative enterprises are clear about where they want to go and have a clear vision of the future and exactly what ‘Success’ means. In a ‘Designing Your Creative Business’ workshop for creative entrepreneurs in Taipei, sponsored by the British Council in Taiwan and the Taiwan Design Centre, I suggested a technique to …

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