Most so-called “business strategies” are in reality just audacious goals and ambitious growth targets, bundled with a ‘vision of the future’, then packaged as a ‘business strategy’. Sadly, this is true for many design, media and technology companies. A REAL business strategy is different. A real business strategy is a clever solution to a particular …
Tag: vision
… and what we didn’t do
The most focused creative enterprises are clear about where they want to go and have a clear vision of the future and exactly what ‘Success’ means. In a ‘Designing Your Creative Business’ workshop for creative entrepreneurs in Taipei, sponsored by the British Council in Taiwan and the Taiwan Design Centre, I suggested a technique to …
Artist’s ‘Second Life’
Artist Ken Walters sells his work in the virtual world Second Life, as well as in real life to galleries, individuals and companies. I met Ken when he attended one of my training workshops for creative people in business and I was fascinated by his personal story as well as his artwork. A feature in …