Artist Ken Walters sells his work in the virtual world Second Life, as well as in real life to galleries, individuals and companies. I met Ken when he attended one of my training workshops for creative people in business and I was fascinated by his personal story as well as his artwork. A feature in …
Tag: Facebook
Passion in business
“Do you have to abandon your creative passion to become more businesslike?” is a question I am sometimes asked when I’m talking with creative people in business. My answer is that passion is essential in a creative business. We need to harness it, not deny it. And we must stay true to our values as …
Online Social Networking – for Business
How can creative entrepreneurs benefit from using social networking systems such as MySpace, Flickr, YouTube, Facebook, Twitter, del.icio.us, Second Life – and others? Leanda Ryan is the director of Leanda Ryan Graphic Design, in Manchester, UK. Her story is an interesting one: “Flickr was the first service I signed up for 2005. I posted a …
The Message and Medium must be in harmony
The message must be right for the medium – and vice versa. The message and the medium must be in harmony. The “3 Ms of Marketing” are the Market, the Message and the Medium (in that order!). In other words, firstly be clear about the Market you are targeting, secondly decide the precise message for …
Innovating for the ‘Base of the Pyramid’
TÉLO is the first public telephone especially designed for public transport vehicles. Using a card for payment, millions of people using public transport are already using the phone on buses, trains and underground transport networks. Founded in August 2004, by Paulo Lerner and André Averbug, Brazilian company PV Inova (Public Vehicular Innovations) invented the system …
Co-opetition – friendly competition
Combining traditional Vietnamese fine art with pioneering technology has created success for VietnamArtist.com, a virtual online gallery based in Ho Chi Minh City (Saigon). Tran Thi Anh Vu (pictured, right), an art gallery proprietor, set up VietnamArtsist.com in 1999, seizing the opportunities offered by e-commerce to develop her business. She engaged the services of an …