Smart Marketing workshop

Smart Marketing
A workshop on profitable techniques for business success

This new workshop was delivered for the first time on 17 June 2015 in Liverpool and entrepreneurs from 15 businesses attended. Feedback from participants was very positive and everyone enjoyed the interactivity, learning and networking.

This workshop will be scheduled again in due course. Watch this space! Sign Up for the newsletter to get advance notice of this and other workshops.

For reference, here is the information about the workshop held on 17 June:

Which businesses should attend?

This marketing workshop is suitable for businesses that want to improve the effectiveness of their marketing in order to grow and become even more successful.

The workshop offers a sophisticated and strategic approach to marketing that works. It has been designed using David’s successful advice given to design, media and technology businesses on marketing and business growth,

Creative, digital and cultural enterprises at every stage of development will benefit from participation, especially ambitious businesses at all stages of development, from startups to high-growth companies.

Workshop Objectives

By the end of the Smart Marketing workshop participants will:

1. Appreciate the important differences between strategic marketing and operational marketing, so that they use each of these appropriately in their own business.
2. Learn strategies for targeting the best market segments based on their company’s competitive advantage.
3. Appreciate the benefits of using Authentic Marketing in relation to their own businesses
4. Understand the best techniques to communicate effectively with target customers.
5. Know how to build a marketing campaign based on a strategic approach to marketing.
6. Learn how to understand customers’ perspectives, requirements and expectations

Workshop Format

The workshop is interactive, enabling participants to learn from each other and share their own experiences of marketing. The workshop will include presentations from David, case studies, group work and opportunities for participants to apply the principles of Smart Marketing to their own businesses and organisations.

Marketing Expertise

The workshop is designed and delivered by David Parrish, a marketing expert who has worked around the world helping businesses to become even more successful.
He has academic and professional qualifications in marketing, including ‘Chartered Marketer’ status, awarded by the Chartered Institute of Marketing. Before he became a full-time marketing consultant, David was the managing director of a book marketing and distribution company, which he led through a period of change and growth.

Book included

All workshop participants will receive full course materials and a complimentary signed paperback copy of David’s marketing book: ‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’.


Workshop details:

Date: Wednesday 17 June 2015

Time: 9.00 am start. 5.00 pm finish. A  light breakfast will be available from 08.30.

Venue: Baltic Creative, 49 Jamaica Street, Liverpool. L1 0AH  www.baltic-creative.com

Lunch and Refreshments: A light breakfast, lunch and refreshments throughout the day are included.

Cost: Places cost £150+VAT (£180) and must be purchased online through the EventBrite page.


Smart marketing workshop


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