Strategic Vision and a clear definition of Business Success are vital elements of strategic planning for all creative businesses and cultural enterprises. A Vision sets out the aspirations for the future of a creative business or cultural enterprise. This Vision (or ‘Strategic Vision’) is the ‘dream’ of the future, a picture painted in words, which …
Tag: blue ocean strategy
Blue Ocean Strategy
Creative, digital and cultural enterprises can radically improve their businesses using ‘Blue Ocean Strategy’. Advising a creative business in Spain, I suggested that they adopt a Blue Ocean Strategy. The company was working in a highly competitive marketplace, with many other businesses offering similar services. This meant that very often they were competing on price. …
Smart Marketing workshop
Smart Marketing A workshop on profitable techniques for business success This new workshop was delivered for the first time on 17 June 2015 in Liverpool and entrepreneurs from 15 businesses attended. Feedback from participants was very positive and everyone enjoyed the interactivity, learning and networking. This workshop will be scheduled again in due course. Watch …