David delivered a Strategic Marketing Masterclass hosted by upGrad in July 2021. The interactive masterclass included presentations from David on the following topics, followed by questions, answers and discussion: – A Strategic Approach to Marketing – Customer Centric Marketing His masterclass included examples from his own direct experience as an entrepreneur and marketer as well …
Category: Courses
Financing Creativity Bootcamp
David was the guest speaker at a Financing Creativity bootcamp delivered by Creative England in June 2021. ‘Financing Creativity: How to Manage Your Money’ was a two day online bootcamp. The event delivered in depth, practical guidance on managing finances, tackling debt and planning for growth. This bootcamp helped participants who were: • thinking about setting …
How To Negotiate Higher Prices – online workshop
David delivered an online interactive workshop that explored various aspects of How To Negotiate Higher Prices For Your Products workshop in partnership with Spark Ideas. The three-hour workshop provided an opportunity to consider pricing policies from three different perspectives: calculating all costs to ensure breakeven or profit; the effect of pricing on customer perceptions; and …
Futuremakers Botswana Masterclass
David delivered an online Masterclass on Creative Entrepreneurship for Futuremakers Botswana in May 2021. Organised by Young Africa Botswana in Gaborone, the interactive masterclass for creative entrepreneurs in the Futuremakers Botswana programme covered the following themes: – How to create and sell value using creative business models – How to adapt to the challenges resulting …
Strategic Marketing Workshop for Creative Georgia
David delivered a strategic marketing workshop for Creative Georgia in April 2021. With the title ‘Strategic Marketing for Business Success’, the marketing workshop for Creative Georgia covered the following key points: – How to be strategic about marketing – How to succeed in a competitive market – How to focus on the best customers In …
meetings industry association (mia) online workshop
David delivered an online workshop for the meetings industry association (mia) on the subject of: ‘Business Strategies: Creativity, Diversification & Transformation’. The interactive workshop was designed and delivered by David for events and hospitality sector enterprises to adapt creatively and profitably in the current Covid-19 crisis. The workshop included practical techniques for generating and testing new …
Jumpstart Your Business Webinar
David delivered a Jumpstart Your Business webinar in partnership with Creative England. The interactive webinar for creative entrepreneurs focused on ‘Designing Your Creative Business’. David’s ‘Designing Your Creative Business’ (DYCB) webinars, workshops based on the associated toolkit publication have been delivered in the UK and worldwide, including countries as diverse as Taiwan, Spain, Brazil, Thailand, …
Reframing the Question – creative thinking technique
This technique involves asking the question in a different way, so that more options and ideas can be discovered. Very often the question is asked in a ‘narrow’ way, which results in blinkered or restricted thinking. For example we could ask: “What can we do to ensure that customers enjoy the theatre performance?” … or …
How to Generate New Ideas
In this introduction to creative thinking techniques to deliberately generate new ideas, David also talks about the ‘Two Modes of Thinking’. These modes can conflict with each other if managed wrongly, or can both be highly effective if managed separately. This video is a free extract from an online video-based course and toolkit: “COVID-19 Business …
Moscow Lecture on Creativity
David gave an online lecture on Creativity for the Moscow School of Social and Economic Science in December 2020. The topic of his lecture was “Creativity Loves a Crisis: Different Types of Creativity and Different Ways to Generate New Ideas”. David’s lecture on creativity formed part of a course about the creative industries, within the …