David delivered a module of an online course on Creativity and Entrepreneurship in Latin America for ALADI, the Latin American Association for Integration. He shared his experience and expertise to make a presentation about the keys to the success of SMEs in the creative industries and ICT. David has extensive experience of the creative industries …
Category: Creative Entrepreneurship
The Business of Fashion Design webinar
In partnership with Dexy Creation in Nigeria, David delivered a webinar on ‘The Business of Fashion Design’, plus an Instagram Live event on ‘How to Attract Paying Customers’ The webinar focused on how to make your fashion business even more successful. See the video of the webinar below. The Instagram Live event was an interactive …
Financing Creativity Bootcamp
David was the guest speaker at a Financing Creativity bootcamp delivered by Creative England in June 2021. ‘Financing Creativity: How to Manage Your Money’ was a two day online bootcamp. The event delivered in depth, practical guidance on managing finances, tackling debt and planning for growth. This bootcamp helped participants who were: • thinking about setting …
How To Negotiate Higher Prices – online workshop
David delivered an online interactive workshop that explored various aspects of How To Negotiate Higher Prices For Your Products workshop in partnership with Spark Ideas. The three-hour workshop provided an opportunity to consider pricing policies from three different perspectives: calculating all costs to ensure breakeven or profit; the effect of pricing on customer perceptions; and …
Zlin Design Week conference speaker
David was a speaker at Zlin Design Week conference in the Czech Republic in 2021. Zlin Design Week published the video below on YouTube with the following description: “David Parrish is a British expert in the creative industries. He works with creative entrepreneurs and helps them to be even more successful. It combines the best …
Futuremakers Botswana Masterclass
David delivered an online Masterclass on Creative Entrepreneurship for Futuremakers Botswana in May 2021. Organised by Young Africa Botswana in Gaborone, the interactive masterclass for creative entrepreneurs in the Futuremakers Botswana programme covered the following themes: – How to create and sell value using creative business models – How to adapt to the challenges resulting …
Flow & Grow Expert Interview of David Parrish by Tom Bailey
David was the guest in a Flow & Grow Expert Interview with Tom Bailey. The subject of David’s interview was “How to Design a Business for Your Version of Success”. Tom Bailey’s interview format is 7 questions in 7 minutes. You can watch Tom’s Flow & Grow Expert Interview with David on YouTube or as …
Strategic Marketing Workshop for Creative Georgia
David delivered a strategic marketing workshop for Creative Georgia in April 2021. With the title ‘Strategic Marketing for Business Success’, the marketing workshop for Creative Georgia covered the following key points: – How to be strategic about marketing – How to succeed in a competitive market – How to focus on the best customers In …
The word ‘creativity’ is a problem because it means different things
The word ‘creativity’ is a problem. Because people use it to mean only ‘artistic’ creativity. It’s as if the artists have hijacked the word for themselves. So many people say “I’m not creative”. Meaning they aren’t good at painting, crafts or music. There are two kinds of Creativity. As a creative business owner, you can …
Lifestyle Businesses
Is it an insult or a compliment? In the world of venture capital it’s a derogatory term. Equity investors looking for a lucrative ‘exit’ look down their noses at them. I’m talking about “lifestyle businesses”. It’s a name used for enterprises that aren’t attractive to investors seeking super-profits. It’s a term used insultingly by venture …