Category: Marketing

COVID-19 Business Strategy for Creative, Cultural and Digital Businesses

Information, resources and techniques to devise a COVID-19 Business Strategy for Creative, Cultural and Digital Businesses are summarised on this page. These are categorised under three headings: 1. Emergency Measures to cope with the immediate financial crisis 2. Adapting and pivoting as a temporary tactic to generate income in new ways survive the crisis 3. …

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The Art of Virtual Pitching – a Webinar with Enterprise Development Centre, Nigeria

David delivered a Webinar: “The Art of Virtual Pitching”, hosted by Global Entrepreneurship Network Nigeria and the Enterprise Development Centre, Nigeria. Contents. Find on this page: – Video. Part One: General points about making a winning pitch – Video. Part Two. Ten Top Tips for Virtual Pitching – Notes of the key points and top …

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Pricing Webinar for Creative Industry Businesses in Bosnia & Herzegovina

David delivered a pricing webinar for creative industry businesses in Bosnia and Herzegovina, on World Art Day 2020, hosted by Foundation 787 and supported by Swiss EP.The pricing webinar “Three Dimensions of Profitable Pricing” provided an opportunity to consider pricing policies from three different perspectives: calculating all costs to ensure breakeven or profit; the effect …

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Oman Creative Economy Presentation

David gave a Creative Economy presentation at an event in Muscat, Oman, based on his international experience of the creative industries. His presentation “The Digital and Creative Economy” was made online to an audience of Oman Government officials, employees and others. David spoke about the opportunities for governments to use the creative economy in the …

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Liverpool Creative Industries

David has helped the development of Liverpool creative industries businesses and organisations through his business advice, training workshops and presentations. He has worked in partnership with Liverpool City Council, Merseyside ACME, Liverpool Vision and Culture Liverpool as well as other organisations in the city region to provide business support in his capacity as a business …

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United Nations Creative Economy presentation

David made a United Nations Creative Economy presentation at the United Nations Headquarters in Geneva, Switzerland. He was invited by the United Nations Conference on Trade and Development (UNCTAD) to share his experience of working in the Creative Economy worldwide. His presentation was entitled: “The Creative Economy and Creative Entrepreneurship: A Worldwide Perspective”. In his …

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Workshops for Namibian Creative Entrepreneurs

David delivered creative business training workshops for Namibian Creative Entrepreneurs in Windhoek, Karibib and Swakopmund, in partnership with Global Entrepreneurship Week Namibia. The Creative Business Workshop in Windhoek on Monday 11 November included: – Creative Marketing – How to Make Money While you Sleep – Leading and Managing Creative Teams The Creative Business Workshop in …

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Young Africa Botswana ‘Futuremakers’ presentation

David gave a business development presentation at Young Africa Botswana to the ‘Futuremakers’ group of young creative entrepreneurs. His presentation about creative business development was followed by a discussion about business techniques and models. This became an interactive workshop event and David also answered questions from the young creative entrepreneurs. The discussion included marketing, the …

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