Information, resources and techniques to devise a COVID-19 Business Strategy for Creative, Cultural and Digital Businesses are summarised on this page. These are categorised under three headings: 1. Emergency Measures to cope with the immediate financial crisis 2. Adapting and pivoting as a temporary tactic to generate income in new ways survive the crisis 3. …
Category: Marketing
Bundle services into packages to increase prices and profits
There are many way to increase prices and profits – and some techniques involve charging less, not more! At a recent webinar on pricing, I was asked how an enterprise selling services can increase prices. My answer was to say that we can put together different ‘bundles’ or ‘packages’ of services, to suit different price …
The Art of Virtual Pitching – a Webinar with Enterprise Development Centre, Nigeria
David delivered a Webinar: “The Art of Virtual Pitching”, hosted by Global Entrepreneurship Network Nigeria and the Enterprise Development Centre, Nigeria. Contents. Find on this page: – Video. Part One: General points about making a winning pitch – Video. Part Two. Ten Top Tips for Virtual Pitching – Notes of the key points and top …
Pricing Webinar for Creative Industry Businesses in Bosnia & Herzegovina
David delivered a pricing webinar for creative industry businesses in Bosnia and Herzegovina, on World Art Day 2020, hosted by Foundation 787 and supported by Swiss EP.The pricing webinar “Three Dimensions of Profitable Pricing” provided an opportunity to consider pricing policies from three different perspectives: calculating all costs to ensure breakeven or profit; the effect …
Oman Creative Economy Presentation
David gave a Creative Economy presentation at an event in Muscat, Oman, based on his international experience of the creative industries. His presentation “The Digital and Creative Economy” was made online to an audience of Oman Government officials, employees and others. David spoke about the opportunities for governments to use the creative economy in the …
Liverpool Creative Industries
David has helped the development of Liverpool creative industries businesses and organisations through his business advice, training workshops and presentations. He has worked in partnership with Liverpool City Council, Merseyside ACME, Liverpool Vision and Culture Liverpool as well as other organisations in the city region to provide business support in his capacity as a business …
Thought Leader – Book Featured in Top 50
Recognised as a Thought Leader in his field, one of David’s books has been listed in the “50 Business and Technology Books from Thinkers360 Thought Leaders”. The list of recommended books from thought leaders includes “Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs”. This highly regarded marketing …
United Nations Creative Economy presentation
David made a United Nations Creative Economy presentation at the United Nations Headquarters in Geneva, Switzerland. He was invited by the United Nations Conference on Trade and Development (UNCTAD) to share his experience of working in the Creative Economy worldwide. His presentation was entitled: “The Creative Economy and Creative Entrepreneurship: A Worldwide Perspective”. In his …
Workshops for Namibian Creative Entrepreneurs
David delivered creative business training workshops for Namibian Creative Entrepreneurs in Windhoek, Karibib and Swakopmund, in partnership with Global Entrepreneurship Week Namibia. The Creative Business Workshop in Windhoek on Monday 11 November included: – Creative Marketing – How to Make Money While you Sleep – Leading and Managing Creative Teams The Creative Business Workshop in …
Young Africa Botswana ‘Futuremakers’ presentation
David gave a business development presentation at Young Africa Botswana to the ‘Futuremakers’ group of young creative entrepreneurs. His presentation about creative business development was followed by a discussion about business techniques and models. This became an interactive workshop event and David also answered questions from the young creative entrepreneurs. The discussion included marketing, the …