Archive | Marketing

Customer Retention for Creative Enterprises

Customer retention is achieved by listening to customers and building closer relationships with your best customers. It’s easier – and cheaper – to keep an existing customer than find a new one. This marketing maxim is common sense, yet most marketing effort seems to go into the more glamorous pursuit of winning new customers. So […]

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Choosing Customers

Choosing Customers is all about finding the right customers to fit with your creativity, ambitions and values. Remember: Not all customers are good customers. Oscar Wilde wrote: “The play was a great success but the audience was a total failure”. There was obviously a mis-match between the play and the audience! So what should you […]

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Free Marketing Course Online

The EU-Eastern Partnership Culture and Creativity Programme has published a free marketing course online for cultural and creative entrepreneurs. Written and presented by David Parrish, the free marketing course has been designed especially for entrepreneurs in the cultural industries and creative industries, including cultural institutions, freelance practitioners, cultural enterprises, creative entrepreneurs and cultural businesses. By […]

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Marketing Cultural Projects – three rules

The EU-Eastern Partnership Culture and Creativity Programme has published three main rules for marketing cultural projects. Here are three recommendations for marketing cultural projects from the online marketing course written and presented by David Parrish and published by the EU-Eastern Partnership Culture and Creativity Programme 1. Listen to your client From David Parrish’s experience, the […]

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Do you know what you’re selling?

You make your living from your creativity, selling creative products and services to customers. Sounds straightforward, but it’s not. The reason it’s not so simple is that there is intellectual property (IP) involved in all creative businesses and the things they sell to their clients. There’s a lot of confusion about intellectual property. Customers often […]

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The Cost of Time

In order to set the price of creative goods and services, you’ll need to know the costs involved. Obviously you cannot afford to sell things for less than they cost! It’s useful to know the break-even point, if only to set an absolute minimum price. As the price goes up from there, so does the […]

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Free Online Courses for Cultural Entrepreneurs

The EU-Eastern Partnership Culture and Creativity Programme has published two free online courses for cultural and creative entrepreneurs: a strategic planning course online and a marketing course online for cultural and creative entrepreneurs. These courses are free for creative and cultural entrepreneurs world-wide. See David’s Marketing Videos and Strategic Planning Videos used in these online […]

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Marketing Lecture at International Burch University

In partnership with Swiss EP at Swisscontact, David Parrish gave a guest marketing lecture at International Burch University in Sarajevo, Bosnia and Herzegovina. “David’s talk about the importance of Strategic Marketing was inspiring and insightful.   He has a unique perspective from his distinguished career in marketing and company operations. David’s visit was on a […]

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