David gave a business development presentation at Young Africa Botswana to the ‘Futuremakers’ group of young creative entrepreneurs. His presentation about creative business development was followed by a discussion about business techniques and models. This became an interactive workshop event and David also answered questions from the young creative entrepreneurs. The discussion included marketing, the …
Category: Marketing
Entrepreneurship Masterclass in Gaborone, Botswana
David presented a four-day Entrepreneurship Masterclass in Gaborone, Botwana, in partnership with Spark Ideas. The four modules of the Entrepreneurship Masterclass were: – Designing Your Creative Business – Creative Marketing – How to Make Money While You Sleep (Intellectual Property) – Creative Pricing Further information about the Entrepreneurship Masterclass is online here. Additional business development …
South African Entrepreneurship Workshop
David’s South African Entrepreneurship workshop for young creative entrepreneurs in Mbombela/Nelspruit was entitled “The Business of Creativity”. Commissioned by the E3 Youth Development Hub, this creative industries project focused on entrepreneurship in the creative industries in South Africa. David’s workshop covered a range of creative business development issues and techniques, including: – Strategic Marketing – …
The Solopreneur Business Growth Model
The Solopreneur Business Growth Model is an alternative way to grow a business that avoids the trap of following the crowd into the conventional process of scaling up. It’s a valid and profitable model that suits many solopreneurs in the creative and digital industries. J.K.Rowling is a highly successful and wealthy writer. Yet many business …
The Golden Circle and its message for creative enterprises
For me, the key message in Simon Sinek’s excellent TED talk about the Golden Circle, is that people buy into your ‘Why’, rather than your ‘What’. As he rightly says, more than once: “People don’t buy what you do, they buy why you do it”. This is consistent with my advice to creative and digital …
Travel Industry Speaker on the Orange Economy
David was a travel industry speaker on the Orange Economy at the national Congress of ANATO in Medellin, Colombia. His speech title was: “Inspiration for Travel Agencies from Creativity, Innovation and the Orange Economy Worldwide”. “At the ANATO Congress, David inspired us with useful business techniques for travel agencies. His speech included interesting examples and stories about creativity …
Your difference is your strength
Rob Kinsey attended one of my workshops on business development in Derbyshire, England. Rob is an artist who’s also passionate about motocross, having raced motorbikes, and remains involved in the motocross world. He came to my business development workshop to find out how he might diversify his work away from his passion of motocross art …
Marketing authentically
This article on marketing authentically is an extract from the marketing book: “Chase One Rabbit: Strategic Marketing for Business Success. 63 Techniques, Tips and Tales for Creative Entrepreneurs”. Nick was an expert furniture maker. His products were more than furniture – they were works of art. Clearly, his products were not for everybody, but for …
Marketing is not a fancy word for Selling
This extract is the introduction to the marketing book“Chase One Rabbit: Strategic Marketing for Business Success. 63 Techniques, Tips and Tales for Creative Entrepreneurs” (paperback, eBook and Audiobook) Marketing is vital for any enterprise. But this is not because marketing is about promoting and selling products. Marketing is much more fundamental than that. It’s about designing your business …
Creative Business Speech in Spain (video)
David gave a creative business speech in Spain at a creative industries conference for fashion designers, organised by the WORTH Partnership Project. His keynote speech “How to be a Successful Creative Entrepreneur” was billed as a Masterclass at the beginning of the WORTH Partnership Project Weekend which was held at Ciudad de las Artes y …