More information, videos bonus content and links to even more content relevant to Designing or RE-Designing Your Creative Business.
Archives: Sections
Business Strategy
The elements of a complete business strategy, derived from the Business Formula.
Fitting It All Together
Fitting it all together. Making sure that the essential components of the draft Business Formula fit together in harmony.
Choices and Focus
We have too many choices, which can be stressful and confusing. So where do we focus?
Your Unique Business Formula
Create your own unique Business Formula, taking into account your aspirations and the realities of competition and the market.
Strategic Marketing
Strategic Marketing is an essential component of designing your creative business and devising a winning Business Formula.
Competitive Advantage
Your competitive advantage. What are you best at? More importantly, what are you best at in relation to the competition?
What’s Going On Out There?
What's going on out there? An external audit of the changing world around us, which we cannot control, and yet in which we must operate.
Where Are You Now?
Where are you now? A reality check - or 'audit' - of your current situation.
Where do You Want to Go?
Where do you want to go? Or in other words: what's your goal?