Once you are clear where you want to go, then you can begin to plan your Route to Success – or Business Strategy – which will become your master plan for the journey.
Archives: Sections
The DYCB™ Toolkit Publication
The Designing Your Creative Business Toolkit publication - paperback and PDF download.
The DYCB™ Process
The process of Designing Your Creative Business
Creativity in the Studio and the Office
How to use two kinds of creativity, in the studio and the office.
Achieving the Success you Want
Do you want to be successful? What is your own definition of success? When working as a management consultant I ask my clients to define success, in their own specific terms, very clearly. Because if they are not absolutely clear where they want to go, then I cannot help them to get there.
Introduction
Welcome and Introduction by David Parrish, plus guidance about how to get the most from this online resource, to help you to Design or RE-Design your business.
Introduction
Pricing is about two things: the economic transaction and a statement of value. Pricing influences customers’ perception and view of quality. A high price can reassure customers about quality and may actually increase sales. The issues covered in the sections of this toolkit are interconnected. To make the most of the toolkit use all of them. You can deal with them in any order.
Create Packages to Increase Prices and Profits
If we continue to sell just one standard package of goods or services, and need to increase the price, it's going to be very noticeable by the customer, who might complain, or even go elsewhere. Instead, we can say that we are no longer offering just one package but two, and they can choose.
How to Increase Prices – more information
Additional information and bonus content, including more videos and downloadable content.
What are you Selling, Really?
It's often the case that there is a difference between what you think you are selling and what the customer is actually buying. In purchasing your goods or services, customers are also often buying into a 'lifestyle', a 'feelgood factor', a 'talking point', a 'community', or a 'story'.