Creative Times. October 2005 Sometimes your creative competitors can be ideal collaborators. By imaginatively combining co-operation and competition we can create ‘Co-opetition’. More about Co-opetition
Tag: business creativity
What does ‘marketing’ mean?
Marketing is much more than a posh word for ‘selling’. It’s much more than that. It’s the whole business, looked at from the customers’ point of view. As David Packard famously said: “Marketing is too important to be left (just) to the marketing department'” What marketing ISN’T is some kind of ‘magic dust’ that can …