Tag: put your prices up

Alienate and Embrace Customers

The most successful creative entrepreneurs deliberately alienate those customers who don’t matter in order to more strongly embrace those who really do matter. Not all customers are good customers and marketing is about choosing the right customers; it’s not about trying to please everyone. Of course this means you have to choose which customers not …

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CC: Control your Copyright

Creative entrepreneurs are rightly concerned about controlling their copyright (‘not getting ripped off’) and generating income from their copyright through licensing, ie being a creative entrepreneur. It seems that we used to have only two options about what to do with our copyright material – either give it away into the ‘public domain’, or heavily …

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