The creative marketing book ‘Chase One Rabbit’ is selling worldwide in eBook, paperback and Audiobook formats. ‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’ is a creative marketing book that combines inspirational stories and practical techniques, inspiring entrepreneurs to make their businesses even more successful by using …
Tag: marketing strategy
Alienate and Embrace Customers
The most successful creative entrepreneurs deliberately alienate those customers who don’t matter in order to more strongly embrace those who really do matter. Not all customers are good customers and marketing is about choosing the right customers; it’s not about trying to please everyone. Of course this means you have to choose which customers not …
CC: Control your Copyright
Creative entrepreneurs are rightly concerned about controlling their copyright (‘not getting ripped off’) and generating income from their copyright through licensing, ie being a creative entrepreneur. It seems that we used to have only two options about what to do with our copyright material – either give it away into the ‘public domain’, or heavily …