Digital Marketing University Lecture

David gave a guest lecture to students studying for a Masters Degree in Digital Marketing at Liverpool John Moores University.

His lecture was entitled “Marketing Mistakes they Make” and highlighted five of the biggest mistakes made by businesses in the realm of digital marketing, strategic marketing and marketing communications.

David began his lecture by saying that there are hundreds of mistakes made in marketing (including many he had made himself while marketing and growing his own businesses). For the lecture, he decided to focus on five mistakes that are often made in marketing, including digital marketing.

1. Falling in love with a particular medium
2. Focusing on winning the most difficult customers
3. Keeping their options open
4. Communicating features, not benefits
5. Making their businesses impersonal

He spoke about all of these, giving examples, and stated that the common element to all of these mistakes was a failure to look at things from the customer’s point of view.

David referred to several of the case studies in his marketing bookChase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’. The book combines inspirational stories and practical techniques, inspiring entrepreneurs to make their businesses even more successful by using smart marketing that fits with their values and objectives. It is available as a paperback, audiobook and eBook from Amazon and other retailers.

Digital marketing is featured in David's book on marketing

“Easily the best book on marketing I’ve ever read.”
– Ray Hanks (watch video)

Reviewed as “Life Changing” and “True Genius” in list of
“5 books that changed my life”.


David is an international keynote speaker and author on marketing, including digital marketing. He works world-wide as a marketing speaker and consultant, advising creative businesses, digital enterprises, cultural organisations and other enterprises on their marketing strategies. David has a track record in helping businesses to make their marketing strategies more successful by providing marketing advice that is in tune with clients’ values and objectives. He works in partnership with his clients to devise winning marketing strategies and action plans that deliver successful results.

David Parrish shares his marketing expertise through his marketing keynote speeches and presentations, interactive training workshops, books and business advice consultancy with individual clients worldwide. He focuses on strategic marketing, digital marketing and international marketing communications.

“David helped us to devise a marketing strategy which focuses on our competitive strengths and the best market segments. Using effective marketing techniques we have improved the way we connect our creative talents with profitable markets.”
Janina Gaudin. Director. Pepperbot Studios Ltd. New Zealand

See other client testimonials.

David is a Fellow of the Chartered Institute of Marketing (FCIM) and a CIM ‘Chartered Marketer’, qualifications that recognise world-class expertise in marketing. He has an MBA ‘with distinction’ from Bradford University School of Management, one of Europe’s top business schools.


David works with Universities around the world as an international lecturer. His work with universities includes giving university lectures, advising universities on curriculum development, delivering workshops and signing books for students. His various projects with universities around the world include the following examples from Azerbaijan, Belarus, Bosnia & Herzegovina, Brazil, Chile, China, Colombia, Estonia, Lithuania, Morocco, Netherlands, New Zealand, Portugal, Spain, the United Kingdom and Vietnam.

“David gave a very interesting presentation on ‘a-Creativity and i-Creativity for Business Success’. Everyone agreed that his international examples were inspirational.”
Aynur Kerimova, Baku State University. Azerbaijan Republic

“David’s talk about the importance of Strategic Marketing was inspiring and insightful.
He has a unique perspective from his distinguished career in marketing and company operations. David’s visit was on a Friday afternoon when we would usually have a tough time attracting students to hear a guest speaker, but that afternoon the room was full for David’s talk. We enjoyed his visit very much, especial his books ‘Chase One Rabbit’ and ‘T-Shirts and Suits’. Thank you again!”
Malcolm Duerod. Department of International Business (DIB)
International Burch University, Sarajevo
www.ibu.edu.ba

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