There are many different ways to measure your progress in a creative business. In a recent business advice session with a creative entrepreneur in Ireland, we discussed different approaches to measuring and monitoring the right things, in a way that is practical and useful, as her business develops and grows. Many businesses have ‘Key Performance …
Category: Strategy
Creative Business Speech in Spain (video)
David gave a creative business speech in Spain at a creative industries conference for fashion designers, organised by the WORTH Partnership Project. His keynote speech “How to be a Successful Creative Entrepreneur” was billed as a Masterclass at the beginning of the WORTH Partnership Project Weekend which was held at Ciudad de las Artes y …
Strategic Planning Event for Theatre Team
David facilitated a strategic planning event for the team at Wired Aerial Theatre, to devise a new strategic vision and innovative strategy for the company. The purpose of the ‘team away day’ was to outline a strategic way forward that combines the company’s artistic excellence with an innovative business model. The interactive event used the …
Creative Business Masterclass in Valencia, Spain
David Parrish opened an international event for fashion designers with a creative business masterclass in Valencia for the WORTH Partnership Project. The Masterclass “How to be a Successful Creative Entrepreneur” drew on examples from David’s international experience, his creative business books, and his Business Formula for creative enterprises. Watch the video of David’s masterclass, plus …
Creative Business Development Workshop in Kazakhstan
David designed and delivered a creative business development workshop for the Art2B Entrepreneurs in Almaty, Kazakhstan. The entrepreneurs who participated in the creative business development workshop are growing their businesses strategically, with the help of the Art2B project at Impact Hub in Almaty. David was invited to Kazakhstan to help these and other creative entrepreneurs …
Estonian Creative Industries Study Tour
A group from the Estonian Artists’ Association took part in a creative industries study tour of north west England, organised by David Parrish. Seven people took part in the creative industries study tour of Salford, Manchester and Liverpool. The group visited: Islington Mill, Salford Manchester Craft and Design Centre Dot Art, Liverpool Baltic Creative CIC, …
Work Life Integration
In one of my creative business books, I wrote about the “work life balance”. Since then I’ve travelled one step further. Now I practice “Work Life Integration”… See also Business Design for Lifestyle Success article and blog post on Lifestyle Businesses. I am proud to have deliberately designed my business for lifestyle success. Some people work hard all …
MSc in Creative Entrepreneurship in Lithuania
David Parrish was a guest lecturer on the MSc in Creative Entrepreneurship at Vilnius University Business School in Lithuania. During the module on Product Innovation Development, students worked on their plans for new products and services in the creative industries. The interactive sessions combined students’ creativity and new product ideas with David’s experience in business …
Superfans can boost your creative business
Nicholas Lovell calls them “Superfans”. Kevin Kelly has written about “True Fans”. These are the people who love what you do so much that they will buy everything you produce. Too often, creative businesses are obsessed with getting more customers instead of selling more to their best customers. Marketing is too often focused on winning …
Creative Business Formula article now in Belarusian
A Creative Business Formula article has been published in Belarusian to coincide with the Minsk launch of the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ in Belarusian. The article can be downloaded, printed, and shared on websites and elsewhere. It is online here: Стварыце сваю ўласную бізнэс-формулу The article has been …