Strategic Planning Event for Theatre Team

David facilitated a strategic planning event for the team at Wired Aerial Theatre, to devise a new strategic vision and innovative strategy for the company.

The purpose of the ‘team away day’ was to outline a strategic way forward that combines the company’s artistic excellence with an innovative business model. The interactive event used the combined experience and imagination of staff members, company directors and founders Wendy Hesketh Ogilvie and Jamie Ogilvie.

Strategic Planning Event
Wendy Hesketh Ogilvie, David Parrish and Jamie Ogilvie at the Strategic Planning Event for Wired Aerial Theatre.


“The day really helped to widen our thinking and broaden our thinking. It was a very enlightening day that allowed me to really understand the dreams and aims of the company. David was a good mediator and helped us to bring all our ideas together to help us form future plans.”
– Sophia Chendoh. Wired Aerial Theatre.

The strategic planning event used a range of techniques and processes, including presentations from the founders and board members, creative thinking techniques to generate new ideas, groupwork exercises and team discussions. David made a presentation on creative entrepreneurship, using inspiring examples from around the world to illustrate how arts organisations and cultural enterprises have used smart business thinking to become even more successful both artistically and commercially.

In preparation for the strategic planning event, every member of the team received a paperback copy of David’s book ‘T-Shirts and Suits: A Guide to the Business of Creativity’. This book is packed with information and examples illustrating how to combine creativity and business.

Strategic Planning Event

The strategic planning event took place at the The Bluecoat in Liverpool.

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David works internationally helping arts organisations, cultural enterprises and creative businesses. As well as facilitating strategic planning events for board-level management teams, he provides management consultancy and business advice to chief executive officers, directors and owners of businesses and organisations.

He speaks at conferences and other events about creativity and business, creative business models, international business, strategic marketing and other topics relevant to the creative industries, cultural industries and the arts.

David’s creative business training workshops include subjects such as strategic planning, marketing, intellectual property, pricing, leadership and financial management.

His business books and other publications are focused on helping creative entrepreneurs to combine their creative talents with smart business thinking to achieve even greater success.