It’s natural for creative people to want to make a career out of their creativity. But it doesn’t necessarily follow that creativity automatically qualifies a person for a job – or guarantees they can build a successful business from their creativity. For those about to embark on a journey into creative enterprise, the first question …
Tag: creative and digital
Why you should help your competitors…
Creative Times. October 2005 Sometimes your creative competitors can be ideal collaborators. By imaginatively combining co-operation and competition we can create ‘Co-opetition’. More about Co-opetition
What does ‘marketing’ mean?
Marketing is much more than a posh word for ‘selling’. It’s much more than that. It’s the whole business, looked at from the customers’ point of view. As David Packard famously said: “Marketing is too important to be left (just) to the marketing department'” What marketing ISN’T is some kind of ‘magic dust’ that can …