Tag: graphic design

Design, Pricing and Profitability

Here’s a fascinating article in Wired magazine about the graphic design of restaurant menus. And here’s another menu analysed in terms of design and pricing. These are essential reading not only for graphic designers but for anyone in the creative industries interested in marketing and pricing. So that’s everyone then. Amongst other things it includes …

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Don’t hide from customers!

Why are you hiding from potential customers?! That’s what I think when a website invites me to contact “[email protected]” instead of a named person. Are there real people in there? If so, why are they hiding? Customers want to do business with people, not with a website. As a potential client, I want to know …

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Three Top Business Tips for Creatives

I was asked to give “three top business tips” to creative entrepreneurs in an interview about how to successfully blend creativity and business. Ellie Stevenson interviewed me, along with Nick Williams of ‘Inspired Entrepreneur’, for an article published on ArtsHub UK. Here’s an extract: Can you give us three top tips for running your own …

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