Archive | Development Strategies

Co-opetition

Co-opetition is a business strategy which combines co-operation and competition, based on the concept that business competitors can benefit when they work together. The co-opetition business model is based on games theory, a scientific approach to understanding various strategies and outcomes through specifically designed games. Businesses succeed by combining cooperative strategies with competitive strategies. Other […]

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Creating Interprises

Creating ‘Interprises’ – how to make successful collaborations between creative enterprises. Successful collaborations between creative enterprises –‘Interprises’ – are formed when there is an alignment of several factors between the businesses involved. Some of the important issues that need to be considered and worked through in devising an effective Interprise can be described as the […]

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Strategic Marketing

Strategic Marketing is about aligning the whole business to the changing needs of carefully chosen customers. “Marketing is not only much broader than selling, it is not a specialised activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from […]

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