An interview with creative industries expert David Parrish has been published on the creative business podcast ‘Creative Warriors’. David speaks about combining creativity and business, pricing, plogging and other matters relating to creative and digital enterprises. In the introduction to David’s creative business podcast, host Jeffrey Shaw says: “Creativity and profit do not have to …
Tag: plogging
New Business Models
Customers are more powerful than ever. Because of changes in technology, particularly the interactive internet (Web 2.0), there has been a fundamental and irreversible shift of power in favour of consumers. Creative business that embrace this change will thrive, by using new business models such as crowd-sourcing, viral marketing, crowd-financing, buzz marketing and plogging. The …
Too much advice !
Although I’m a business adviser, I rarely give direct advice to the creative entrepreneurs I’m helping. Instead, I help them to reach their own conclusions by asking questions, providing information and guiding them towards the kind of success they seek to achieve. There’s no shortage of advice. Often my clients come to me with an …
Buzz Marketing
Buzz Marketing is another term for ‘Word of Mouth’ marketing, ie creating a ‘buzz’ as people spread the word about a product or service. Buzz Marketing could be described as turbo-charged word-of-mouth marketing. The difference for me is that word of mouth advertising can happen at a low level. It’s great, and many creative businesses …
Let your customers do the Plogging
Advertising is so last century! Advertising doesn’t work any more. Instead, customers talk – like never before. It used to be the case that the advertiser was in control of the message. That was when the advertiser had more power than customers and could control the message. Nowadays, customers are in control. Customers have always …
Identify the Important Few from the Trivial Many. The ’95:5 Rule’
Creative Times. January 2007 The Pareto Principle, also known as the “80:20 Rule”, states that 80% of results flow from 20% of causes. In practice it’s more like the “95:5” rule. For example, 95% of business may come from just 5% of customers. Read more about the 95:5 Rule
Charting your Competitive Strategy
Analysing Competitors and Charting your Competitive Strategy The technique of ‘charting the competition’ is extremely effective in analysing competitors’ strengths and weaknesses in relation to your own business. Using clearly understandable charts, it dramatically illustrates the competitive landscape. Most importantly, however, it allows executives to develop competitive strategies which will beat the competition and from …