Tag: tv

New economics of creativity

My keynote speech to film and TV producers in Finland (video below) referred to the changing business environment for creative enterprises. Consumers are now also creators and marketers; technology is advancing and becoming cheaper at the same time; global communication and distribution are easieir than ever before. These new realities bring both threats and opportunities. …

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How to make business enemies

Here’s a great way to make business enemies, ie how to multiply the number of commercial competitors you’re up against – if you really want to! (OK, maybe the word ‘enemies’ is a bit strong.) Many early stage businesses that haven’t yet found their specialist niche sometimes offer a very wide range of creative services …

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Think inside the box

I’m often asked what I believe the year ahead holds for creative industries, and this is often followed by a second question – what can be done to remain strong in the tough economic climate we are experiencing? It may sound rather absurd, but my advice is to think inside the box during hard times. …

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