Rob Kinsey attended one of my workshops on business development in Derbyshire, England. Rob is an artist who’s also passionate about motocross, having raced motorbikes, and remains involved in the motocross world. He came to my business development workshop to find out how he might diversify his work away from his passion of motocross art …
Category: Development Strategies
Marketing authentically
This article on marketing authentically is an extract from the marketing book: “Chase One Rabbit: Strategic Marketing for Business Success. 63 Techniques, Tips and Tales for Creative Entrepreneurs”. Nick was an expert furniture maker. His products were more than furniture – they were works of art. Clearly, his products were not for everybody, but for …
The Balanced Scorecard for creative businesses
You can use a Balanced Scorecard to define and measure success in your business. The ‘Balanced Scorecard’ provides a methodology for translating an organisation’s mission statement and overall business strategy into specific, quantifiable goals and to monitor the organisation’s performance in terms of achieving those goals. Too often, easily measured financial data is used too …
Creative Business Speech in Spain (video)
David gave a creative business speech in Spain at a creative industries conference for fashion designers, organised by the WORTH Partnership Project. His keynote speech “How to be a Successful Creative Entrepreneur” was billed as a Masterclass at the beginning of the WORTH Partnership Project Weekend which was held at Ciudad de las Artes y …
Strategic Planning Event for Theatre Team
David facilitated a strategic planning event for the team at Wired Aerial Theatre, to devise a new strategic vision and innovative strategy for the company. The purpose of the ‘team away day’ was to outline a strategic way forward that combines the company’s artistic excellence with an innovative business model. The interactive event used the …
Creative Business Masterclass in Valencia, Spain
David Parrish opened an international event for fashion designers with a creative business masterclass in Valencia for the WORTH Partnership Project. The Masterclass “How to be a Successful Creative Entrepreneur” drew on examples from David’s international experience, his creative business books, and his Business Formula for creative enterprises. Watch the video of David’s masterclass, plus …
Creative Business Development Workshop in Kazakhstan
David designed and delivered a creative business development workshop for the Art2B Entrepreneurs in Almaty, Kazakhstan. The entrepreneurs who participated in the creative business development workshop are growing their businesses strategically, with the help of the Art2B project at Impact Hub in Almaty. David was invited to Kazakhstan to help these and other creative entrepreneurs …
Speech on Creative and Social Entrepreneurship
David Parrish gave a speech in Jeonju, South Korea, about job creation for youth through the creative industries and social entrepreneurship. He spoke about worldwide economic changes that mean there are fewer ‘jobs for life’. At the same time there are new opportunities for young people, and others. It has never been easier to set …
Breakthrough to Creativity
I’m pleased to be a part of the #Breakthru2Create online video series hosted by @JeanIreton. Breakthrough to Creativity is a FREE online interview series for creative people who want to turn their creativity into income streams. Sign up for the free show. https://breakthroughtocreativityshow.com/David Watch for my interview to hit your email inbox starting 19 August. …
Sell Designs not Products
I was recently advising a creative entrepreneur in the USA. We discussed various options for devising a suitable business model for him and one option was to sell designs not products. Chris Mansell is a creative individual, developing new ideas and products, using Arduino based electronics, specialising in interactive addressable LEDs, along with 3D design, …