To help develop Donegal creative industries, David delivered a keynote speech on creativity and business in Donegal, a county that is leading the way by developing its creative industries in the context of the county’s Strategic Action Plan for Creative Entrepreneurship. He was commissioned by the Local Enterprise Office Donegal through their Creative Coast Donegal …
Category: General
The Shamrock Organisation
The Shamrock Organisation, proposed by management guru Charles Handy, is a useful model for businesses in the creative industries and other industry sectors. Charles Handy has written about a ‘Shamrock Organisation’ of three parts. Firstly there is a small core of permanent key employees who keep the company operating and developing. Secondly is the ‘contractual …
Creative Industries Job Creation
Creating new jobs in twos and threes, hundreds of times over, month by month, is great news for the economy, but not seen as ‘news’ by the media. Consequently, creative industries job creation is often overlooked by the media and the economic impact of the creative industries is underestimated. Here’s an article I wrote about …
Asturias Creative Pole in Gijón, Spain
David spoke about business support in the creative and cultural industries at the Asturias Creative Pole conference in Gijón, Spain. He shared his international experience of helping creative enterprises to grow, create jobs and increase exports. David gave a presentation about his work in the UK creative and cultural industries, including the following projects: The …
Creative Business Workshop in Plovdiv, Bulgaria
David delivered a creative business workshop at Biz Labs in Plovdiv, Bulgaria for startups and businesses in the creative and digital industries. Vicky Petkova, Ivan Dzheferov, David Parrish and Ivelina Chervenakova at the creative business workshop at Biz Labs. The “Combining Creativity and Business” workshop focused on Success, Competitive Advantage and Strategic Marketing. These are …
DBA Business Development Workshop
The Design Business Association has commissioned David Parrish to design and deliver a business development workshop for creative enterprises in the field of design. The workshop will be held in London on Tuesday 25 October and tickets are on sale online now. The half-day workshop “How to Create a Winning Business Development Plan” will help …
Best Creative Marketing Blogs
Some of the best creative marketing blogs for businesses in the creative industries, digital industries and the cultural sector are listed here. Authentic Marketing for Creative Businesses (video) What are you selling, really? Strategic Marketing avoids Bad Customers Some of these best creative marketing blogs are extracts from the 63 marketing techniques, tips and tales …
Successfully Avoid Risks
Risks are part of business. So we need to know how to successfully avoid risks. That means that first of all we have to acknowledge the risks facing our projects and whole enterprises. ‘Positive Thinking’ doesn’t eliminate risks, it just naively ignores them. Looking for the risks isn’t ‘negative thinking’; it’s the opposite! It’s only …
Strategic Vision for Creative Businesses
Strategic Vision, Mission and Values for Creative Businesses and Cultural Organisations “A Vision says something that clarifies the direction in which an organisation needs to move.” – John P Kotter. Harvard Business Review. Vision, Mission and Values provide a focus for action: Vision describes where we are going – the ‘promised land’. Mission describes what …
Customers are ‘ploggers’
Customers are powerful. We can’t control customers and we can’t control what they say. All we can do is guide them to some extent. We can provide them with the stories they will tell. It’s interesting to look at the progress of this thing called ‘marketing’. Around 50 years ago, marketing communications was all about …